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PROGRAM CURRICULUM
The PRBP curriculum is based on two enduring themes:
- Analysis of financial institutions’ decision-making in a constantly changing global environment.
- Analysis of international financial markets and the economy.
PRBP faculty members teach both principles and practices. They equip participants with tools to better understand the financial services industry, international financial markets, risk management, strategy, leadership, and the global economy. But they do not stop there; they then bring those teachings to life by applying them to current issues. The result is a program that is timely and relevant, with lasting impact.
COURSE TOPICS
Develop your Leadership Skills and Style
- Participants learn about decision-making styles through a leadership assessment exercise.
- Class exercises help participants determine their leadership strengths and identify skill areas to improve. Learn to apply successful leadership and decision-making models to understand how to overcome personal gaps and become a more effective leader.
- A group simulation allows participants to practice teamwork, collaboration and strategy.
Financial Management of Banks: BankExec International™ Simulation
- Teams of participants apply their learning while managing a computer-simulated bank through four financial quarters.
- Lectures and discussions illuminate financial management issues and provide feedback on the outcomes. Key decision aspects of the program include asset liability management, loan and deposit pricing, liquidity management, and capital management.
Financial Services Industry: Practices, Products and Prospects
- Participants prepare and submit written reports on current issues in banking in their countries. Moderated question and answer sessions take place during each of the selected presentation.
- Guest speakers from banks and the Federal Reserve Bank of San Francisco give presentations on trends and pressures inside and outside the world of banking, such as changing customer needs, technological developments, new competitors, mergers, and much more.
Strategy
- These sessions will address the dynamics of competition in financial services, focusing especially on financial structure (ranging from universal banks to specialist financial services firms) and discuss the role of market concentration, economies of scale and scope, diversification, and related factors in forming and executing strategy.
- Participants will discuss an assessment of the determinants of competitive strength, market share, profitability, growth, and similar dimensions of performance that determine success by individual financial institutions in the global marketplace.
Relationship Marketing
- The intricacies of relationship marketing, also known as customer loyalty, will be discussed. Participants will examine what other attributes or mechanisms, in addition to relationship quality, can account for relationship marketing’s effect on performance.
- A multidimensional model will be used for examining business-to-business relationships. While relationship quality plays an integral role in the value generated by interfirm relationships, so do the breadth of contacts, the decision-making authority of contacts, and the synergy among all three.
Ethics
- Participants will increase their ability to manage the ethical aspects of business. They will consider a framework that allows them to quickly analyze the fundamental elements of an ethical issue. They will then learn how the framework helps them to describe the ethical issues they encounter, make correct judgments, and develop strategies for persuading others to move to their position.
- The class will also explore the stakeholder approach to management and develop a deeper appreciation for two main principles: 1) organizations are dependent upon all of their stakeholders, owners and non-owners alike, for their survival; and 2) ethics can provide direction for an organization.
International Financial Markets and Risk Management
- Faculty lectures present an overview of trends and pressures affecting international financial markets.
- Class discussion regarding reasons for growth of offshore markets.
- Participants gain an understanding of the determination of interest rates in international markets.
- In-class analysis of risks in international markets and their impact on financial instruments and rates.
The Pacific Rim in the Global Economy
- Overview of global economic conditions and current issues.
- Analysis of monetary policy.
- Impact of current economic state in the global financial market.