PROGRAM CURRICULUM

This accelerated one-week intensive program is designed to assist minority business leaders face potential business challenges. Participants will learn to utilize financial tools to make more effective decisions, develop and understand long-term strategic plans for growth and sustainability, market their products and services more effectively, manage their processes and projects more efficiently and develop their leadership skills.

This program will utilize interactivity through a combination of lectures, discussions, guest speakers, panels, interactive simulations, team exercises, and self-assessments. Participants will gain knowledge, tools, and a valuable network to help them achieve their business goals.

The key topic areas of this program are:

Finance and Accounting

Learn to interpret and use accounting data for planning, decision-making, and financial reporting.

Enhance your understanding of finance principles and practices, including cash flow analysis, capital budgeting, risk, and return.

Brand Management Strategy

Learn how to create and maintain a market-oriented organization to lessen price on products and grow a stable base of loyal customers.

Identify key factors in successful brands that apply to your enterprise.

Leadership

Learn to apply successful leadership and decision-making models to develop your full potential as a leader.

Develop critical leading and influencing skills necessary to sustain long-term organizational success through a combination of lecture, discussion, simulation, and self-assessment.

Entrepreneurship and Innovation

Explore the role entrepreneurship plays in creating opportunities for growth.

Marketing Strategy

Understand how the concepts of market segmentation and positioning are essential to the strategic planning process.

Learn industry and competitor analysis techniques and make better resource allocations.

Human Resource Management

Understand employment laws and practical skills for managing employee relations.

Explore strategies and tactics for managing training and staff development.

Enhance your understanding on compensation, incentives, performance management and productivity.

Business Ethics

Explore frameworks for analyzing and addressing ethical issues in organizations. Increase ability to provide ethical leadership within and for the organization.

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		Regina Glenn President / CEO Pacific Communications Consultants, Inc. MBEP 2008

"A major difference in the MBE Program, at the Foster School of Business, is I learned to be a change agent. I can be pragmatic in my approach to making money, but still realize the impact I have on others."