A typical long-term customized program runs for one-month or longer. The program is intensive, offering an academic track similar to a mini-MBA. The curriculum touches upon many different subjects in the area of general management. Participants should have a mid- to high-level of English proficiency, as the program is conducted in English. Depending on the group, Business English classes may be integrated into the curriculum.
Curriculum ranges from a general management style, where a variety of subjects are reviewed, to a focused exploration of just one or two topics for more intensive study. Sample subject areas include (but not limited to): leadership, negotiation, marketing, global strategies, e-business, finance and accounting, and more. The length of a long-term program allows you the flexibility to incorporate other innovative options as you choose. These options may include a mentor program with local executives or help sessions with UW MBA students. Long-term programs may also emphasize action-learning projects where participants develop a project for improving the company's process or profitability and present the final plan to senior executives upon program completion.