Reza Moinpour

Reza Moinpour

Professor Emeritus of Marketing

PhD, Ohio State University, 1970
MBA, Ohio State University, 1966
BS, Ohio State University, 1965

Consumer decision-making, new product introduction, application of quantitative methods in marketing.

Positions Held
At the University of Washington since 1970.
Affiliate professor at INSEAD in Fontainebleau, France (1975-76)

Current Research
Consumer judgment and decision-making, brand association effects in global markets, product quality and customer satisfaction.

Honors and Awards
Procter and Gamble Award for Scholarly Excellence (1984), National Science Foundation research grant (1975).

Academic Service
Board of directors of the American Marketing Association (1994-96)
Chairman of the Department of Marketing and International Business (1990-93)
Director of the Doctoral Program (1986-90)
Editorial board of the Journal of Marketing Research (1976-80).

Selected Publications
"A Flexible Strategy for Reducing and Analyzing Ordered Choice Data," with D. MacLachlan and J. Wiley, Multivariate Behavioral Research, October 1984.

"Managerial Judgment in Marketing:The Concept of Expertise," with J. Larréché, Journal of Marketing Research, May 1983.

"Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling," with D. MacLachlan and J. McCullough, Journal of Marketing Research, August 1976.

Selected Consulting Experience
National companies, marketing research.
Regional companies, strategic marketing planning.

Courses Taught
Marketing Research.
Product Management.
Marketing Decision Models.

Contact Information

Office:202 Mackenzie Hall

Mailing Address

Foster School of Business
University of Washington
Box 353200
Seattle, WA 98195-3200

"Since complete empirical data are not easily available, managerial judgment and expertise becomes especially important for strategic marketing decisions."