Martha Matthews

Lecturer in Marketing

PhD, University of North Carolina-Chapel Hill, 1994
MA, University of Central Florida, 1986
BA, Appalachian State University, 1982

Specialties
Advertising, marketing, mass communications research.

Positions Held
Joined the University of Washington in 1993
Copy Editor, The Orlando Sentinel, Orlando, FL (1988-89)
Promotions Manager, Tribune Media Services, Orlando, FL (1985-87)
Advertising Sales Representative, The Orlando Sentinel, Orlando, FL (1983-84)

Honors and Awards
Undergraduate Faculty of the Year for Marketing and International Business (Autumn, 2012)
Undergraduate Faculty of the Year for Marketing and International Business (2011)
Undergraduate Faculty of the Quarter for Marketing and International Business (Winter, 2010)
Undergraduate Faculty of the Year for Marketing, and International Business (2009)
Undergraduate Professor of the Quarter for Marketing and International Business (Winter, 2009)


Community Service
King County Master Gardener (WSU Extension)

Selected Publications
"Advertisers Less Satisfied as Results of Detroit JOA," Newspaper Research Journal, Fall 1996.

"How Public Ownership Affects Publisher Autonomy," Journalism and Mass Communication Quarterly, Summer 1996.

"Route to the Top: How the Top Newspaper Chains Train their Publishers," Media Management Review, Winter 1996.

Contact Information

Phone:206-616-8393
Fax:206-543-7472
Office:266 Mackenzie Hall
Email:martym@u.washington.edu
Web:

Mailing Address

Foster School of Business
University of Washington
Box 353226
Seattle, WA 98195-3226