Natalie Mizik

Natalie Mizik

Associate Professor of Marketing
J. Gary Shansby Endowed Professor of Marketing

Ph.D., Marketing, University of Washington, Seattle, 2002 
M.S., Economics, Moscow State Institute of International Relations (MGIMO University), Moscow, Russia, 1995

Branding, marketing strategy, myopic management, pharmaceutical marketing

Positions Held
Associate Professor of Marketing and Sarah Graham Kenan Scholar (2012), Kenan-Flagler Business School, UNC (2011-2012)
Visiting Associate Professor of Marketing, MIT Sloan School of Management  (2010-2011)
Gantcher Associate Professor of Business, Columbia Graduate School of Busness (2007-2011)
Assistant Professor of Marketing, Columbia Graduate School of Business (2002-2007)

Current Research
Branding, marketing strategy, myopic management, pharmaceutical marketing, NLP

Honors and Awards
Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, American Marketing Association (2012)
AMA Consortium Faculty – AMA Sheth Foundation Doctoral Consortium (2007, 2008, 2009, 2012)
Varadarajan Award for Early Career Contributions to Marketing Strategy Research, American Marketing Association, Strategy SIG (2011)
MSI, Robert D. Buzzell Best Paper Award, Finalist (2009), Winner (2011)
Journal of Marketing Research, JMR, Paul E. Green best paper Award, Finalist (2009, 2011)
John D.C. Little Best Paper Award, Finalist (2009)
Marketing Association of Columbia “Best Marketing Class Taken at CBS” (2009)
MSI third biennial Young Scholars Program (2005)
ISBM Award Winner (2001), Honorable Mention (2000, 2001)

Academic Service
AMA Academic Council, Member (2012)
Marketing Accountability Standards Board (MASB)
   --Charter Director and Project Co-Lead (2009-2011)
   --Advisory Council (2011-2012)

Editorial Review Board Membership:
Marketing Science (2011-present)
Journal of Marketing (2010-present)
Marketing Letters (2008-present)
International Journal of Research in Marketing (2008-present)
Journal of Marketing Research (2007-present) 

Conference Organizing:
Brands and Branding in Law, Accounting, and Marketing Conference, April 2012, UNC, Chapel Hill, Co-Chair
Marketing Dynamics Conferences 2005-2011, Member of the Organizing and/or Program Committees
Marketing Strategy Meets Wall Street II: Emerging Perspectives from Academics and Practitioners Conference, Boston, MA, May 12 - 14, 2011, Member of the Advisory Committee
Women in Marketing Academia (AMA 2010, 2012) and Women in Marketing Science (MktgSci 2011, 2012) meetings, Co-organizer

Selected Publications
“Firm Innovation and the Ratchet Effect among Consumer Packaged Goods Firms,” with Christine Moorman, Simone Wies, and Fredrika Spencer, Marketing Science, 2012, forthcoming.

“Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach,” with Catarina Sismeiro, Catarina and Randolph Bucklin, IJRM, International Journal of Research in Marketing, Vol. 29. No. 2, 2012, pp. 134–147.

“Merging Company Identities May Add Value,” with Jonathan Knowles and Isaac Dinner, Harvard Business Review, Vol. 89 September 2011, p. 26.

“The Theory and Practice of Myopic Management,” Journal of Marketing Research, Vol. 47, No. 4, 2010. pp. 594-611.

“The Financial Markets and Customer Satisfaction: Re-examining Possible Financial Market Mis-Pricing of Customer Satisfaction,” with Bob Jacobson,  Marketing Science, Vol. 28, No. 5, 2009, pp. 810-819.

“Valuing Branded Businesses,” with Robert Jacobson, Journal of Marketing, Vol. 73, No. 6, 2009, pp. 137-153.

Executive Teaching
Entrepreneurship Development Program

Courses Taught
MBA  - Core Marketing Strategy, Strategic Marketing Planning, Advanced Marketing Strategy
EMBA - Marketing Management, Strategic Marketing Planning, Advanced Marketing Strategy
TMMBA - Strategic Marketing Management

Contact Information

Office:412 Paccar Hall

Mailing Address

Foster School of Business
University of Washington
Box 353226
Seattle, WA 98195-3226