Thaddeus Spratlen

Professor Emeritus of Marketing

PhD, Ohio State University, 1962
MA, Ohio State University, 1957
BS, Ohio State University, 1956

Retailing management and strategy, marketing and urban enterprise development, social issues in business, government regulation and public policy in tobacco advertising and harmful products, affirmative action.

Positions Held
At the University of Washington since 1972
Associate professor at UCLA (1969-72)
Instructor, Assistant Professor and Associate Professor at Western Washington State College (1961-69)

Current Research
Tobacco advertising, public policies, targeting vulnerable market segments, characteristics of local African-American-owned businesses, business assistance programs for the inner city.

Honors and Awards
Dean's Citizenship Award (2004)
Andrew V. Smith Faculty Development Award (1993, 1999)
Frederick Douglass Scholar Award from the National Council of Black Studies' Pacific Northwest Regional Conference (1986)
Doctoral Consortium Faculty of the American Marketing Association (1976)

Selected Publications
"Cigarette Smoking and Societal Quality of Life," New Dimensions in Marketing/Quality of Life Research, edited by M. Sirgy and A. Samli, Quorum Books, 1995.

"Targeting Vulnerable Segments in Cigarette Advertising: Ethical Criteria and Public Policy Implications," Developments in Marketing Science, May 1993.

"Marketing: A Social Responsibility," Marketing Management, edited by J. Sheth and D. Garrett, South-Western Publishing, 1986.

Selected Consulting Experience
Commission on African American Affairs, project on state affirmative action programs.
WES Consulting Group, King and Pierce County disparity study.
Howard University's Small Business Development Center, workbook for prospective and new small business owners.

Contact Information

Office:308 Mackenzie Hall

Mailing Address

Foster School of Business
University of Washington
Box 353200
Seattle, WA 98195-3200

"The inner city should be recognized more for what it offers in market potential than for its overly publicized problems. Business enterprises and business schools must play increasingly important roles in helping inner city individuals and institutions realize their full potential."