Elizabeth Stearns

Elizabeth Stearns

Senior Lecturer in Marketing

MBA, New York University, 1978
BA, Ohio State University, 1973

Strategic planning, marketing management, customer relationship marketing, sustainability, direct marketing and advertising.

Positions Held
Visiting Professor/Lecturer in Marketing at University of Washington, Seattle since 1995
Adjunct Professor, Northwestern University (2004-2006)
Course Director, Graduate Diploma in Direct Marketing, Monash University, Melbourne, Australia (1995 ongoing)
Lecturer in Marketing and Sales Management, Columbia University, Executive Programs (since 1989)
Founded the Stearns Group which specializes in customer loyalty and communications strategy consulting (1991)
Previously, Vice President & Marketing director of Bronner Slosberg Humphrey, managing the AT&T Consumer Calling Card, Universal Card, and House of Seagram direct marketing programs (1991)
Vice President, Business Strategy, Y&R Wunderman Worldwide (1986-1990)
Account Manager, Ogilvy and Mather Advertising (1978-1986)

Honors and Awards
Evening MBA Professor of the 2008-2009 Year, Class of 2010 (2009)
MBA Professor of the Quarter for Spring, Class of 2006 (2006)
E-Business Elective Professor of the Quarter for Spring (2004)
PACCAR Award for Teaching Excellence (2000)
Elective Professor of the Year, MBA program (2000)
Professor of the Year, MBA program (1997, 1999, 2000)
Australia Post Fellow in Direct Marketing at Monash University (1996-2001)

Academic Service
Feasibility study Graduate Diploma Course and curriculum development-Direct marketing, Monash University, 1995.
Adjunct Professor, Columbia University-developed curriculum for and taught school's first Direct Marketing course.

Selected Publications
"Green Marketing," Australia Post National Magazine, 1999. 
"Direct Marketing", with Professor M. Kalter, Contributing Writer to AMA Handbook, 1990.

Selected Consulting Experience
Bonneville Environmental Foundation: Marketing Strategy, Customer Acquisition and Retention Consulting (2006-ongoing)
Microsoft EMEA: Series of 4 seminars on Relationship Marketing to the Developer Evangelist Executives (2005-2006)
CDW: Inhouse education series: Direct Marketing in the B2B arena (2005)
Global task force-strategic planning/customer acquisition and retention for Harlequin Enterprises (1999-2000).
General Motors CRM Program for Chevrolet Division (2000).
Corporate pricing and branding strategy for FOSS Maritime, Seattle, WA (1997-1999).
Segmentation targeting, market analysis, communications plan development and database management for Population Services International in Manila and Bombay (1994-1995).
World Cup corporate fundraising for the United States Womanís Lacrosse Team, Boston (1991-1992).

Contact Information

Office:438 Paccar Hall

Mailing Address

Foster School of Business
University of Washington
Box 353226
Seattle, WA 98195-3226

"Laugh! Give back to your world. And do something for which you make no money."