Principal Lecturer in Marketing
Associate Dean for Masters Programs
Faculty Director, Technology Management MBA Program
Peter and Noydena Brix Endowed Faculty Fellow
PhD, Northwestern, 2001
MBA, Washington University, 1993
BS, Saint Louis University, 1991Specialties
Pricing, retailing, marketing models.Positions Held
At the University of Washington since 1999
Lecturer, Kellogg Graduate School of Management (1996-98)
Marketing Manager, Circuit City Stores (1993-94)
Analyst, Federal Reserve Bank of Saint Louis (1992-93)Current Research
Student evaluation of teaching effectiveness and student learning, business school and program rankings. Honors and Awards
GEMBA Excellence in Teaching Award (2012)
TMMBA Excellence in Teaching Award (2007)
MSMBA Excellence in Teaching Award (2006)
ISMBA Excellence in Teaching Award (2006)
PACCAR Award for Teaching Excellence (2005)
MBA Core Professor of the Quarter for Winter (2005)
Daniel R. Siegel Service Award (2002, 2004)
Dean's Special Recognition Award (2004)
Professor of the Year, Evening MBA Class of 2005 (2003)
Doctoral Teaching Award (1997)
Milford S. Bohm Prize in Marketing (1993)Selected Consulting Experience
Intel, promotion strategy.
Microsoft, customer insights.
Wizards of the Coast, marketing strategy .
Getty Images, marketing planning.
Chicago Tribune, pricing.
Knoll Pharmaceutical Company, new product marketing.
Ameritech, marketing strategy.