Focus on career services drives MBA placements, ranking
Interview with Naomi Sanchez, Assistant Dean, MBA Career Services
In the recent U.S. News ranking of MBA Programs, Foster’s placement rate for 2012 graduates three months from graduation was higher than any other school in the top 25. Why did Foster do so well this past year?
Naomi Sanchez: We started with great students. Beyond that, we had a very intentional program this year. We offered boot camps to prepare students for their interviews. We reached out to employers that had not been affiliated with Foster before and they began to recruit with our office. We brought on competencies that are necessary for the competitive work world, including people with background in corporate marketing, HR and finance. So we all have industry backgrounds that enable us to see what employers are looking for, and to make that very, very important match of students and graduates with corporations and companies – both large and small companies. It helps that we have a great mix in the Pacific Northwest of both entrepreneurial opportunities as well as the more traditional Fortune 100 companies. And, of course, we’re right next door to some technology giants, with Microsoft and Amazon in our back yard. Because Foster has such a great relationship with companies like these, we’re able to create networking opportunities that other students would not have.
You’re an advocate for getting students focused on the search for internships and jobs early in the MBA program. Why is that important?
NS: We face the same challenge that career professionals across the country face today: How fast can we prepare our students for the work world, knowing that our students are here because they are interested in career advancement? Once we focus on that, we have to look at what we do here in MBA Career Services as something that begins even before they enter the classroom. We are looking at touch-points prior to the start of classes in the fall. We’re going to be taking a “fast-start” approach to reaching newly-admitted students prior to September. If you think about it, the profile of the new employee is based on what they did prior to the MBA program and what they are able to talk about in January of their first year. Students literally have only a few months in which to prepare for that first interview, which could determine whether or not they are employed the following year. So we need to get a head start on working with students because of the competitive nature of MBA hiring today. It’s as simple as that.
You’ve developed a system of working with students to help them effectively define their personal brand and market themselves to employers. Can you describe that system? Why has it been so effective?
NS: What we did this year was a bit different. We made a concerted effort to get close to students. We instituted a peer advising program for second year students, who provide services and counseling to first-year students. For that to be effective, we had to understand what the second-year students were facing in terms of their career issues. We offered five grants to clubs to promote career services within their memberships. We also offered a professional development course that focused on recruiting, case interviewing and behavioral interviewing, business etiquette, business writing – all the essentials for a student being able to be successful in the recruiting process. We implemented a new software system that helps us to track every attendance of a student to any of our events. It allows us to note achievements, changes or challenges a student might have that our coaches can work with. I think that gets us into a different relationship with students, which helps us help them find the opportunities they’re seeking, because they often change over time. So there are a number of different initiatives I think have brought us closer to students.
If I’m a prospective MBA student who is considering applying to Foster, what do I need to know about the career services offered at the school.
NS: If you’re a prospective student, I think you’re coming in at a time when the leadership of the school has realized the importance of career development, and has put resources in this area, and has built a world-class team of people that cares about every individual student. We provide advising, training for the recruiting process, help with salary negotiations, and outreach to the best companies that hire MBAs today – globally -- and we are there to make sure that every student has the optimum opportunity to find a great job. As a result, I have full confidence that every student is capable of finding a great job – not just any job – but a great job.