Welcome to the Department of Marketing and International Business at the University of Washington Michael G. Foster School of Business.

An estimated one-quarter of the workforce is employed in marketing, transportation, and related distribution activities, making the general field of marketing one of the largest areas of employment in business today. And many companies operate on a global level.

Marketing
Marketing, the activities related to the movement of goods and services from producer to consumer, consists of advertising, consumer behavior, marketing management, product development, retail and sales management. The field integrates economics, sociology, psychology, and statistics to develop marketing systems and processes, and applies this knowledge to solving marketing management problems. Students learn how to think strategically and make a difference in any industry.

International business
Business today has grown with globalization. Every major industry has been touched by international business trends, innovations and trade. Global leaders strive to understand how economic, cultural, and political forces impact investments, products, and how the functional areas of business--accounting, finance, marketing--operate in an international realm.

Foster's international business curriculum prepares students for careers in export and import firms, international banking, multinational business, government agencies, international organizations, and more. Undergraduate students can concentrate their international studies through the Certificate of International Studies in Business (CISB) program.  Students can also take advantage of Foster global programs such as studying or working abroad, business competitions and more while at the Foster School.