CISB Foreign Market Strategy Project

The CISB Foreign Market Strategy Project gives students the chance to put their business skills and foreign language skills to use in a real-life international business problem. Language tracks develop market entry strategies by conducting market analysis  and evaluating feasibility of market entry.

Through the project, students get to know each other within and across language tracks, network with business professionals and develop their presentation skills. Businesses get to tap into CISB students' expertise, scout new talent and contribute to the international business education of our students.

2014 Project Company: lululemon
Grand Prize for Best Overall Research and Strategy – Brazil (Spanish Track)
Best Presentation Style - Brazil (Custom Track)
Best Teamwork – Spain (Spanish Track)

2013 Project Company: Allrecipes.com
Grand Prize for Best Overall Research and Strategy - South Korea (Custom Track)
Best Presentation - Japan (Japanese Track)
Best Teamwork - Australia (U.S. Track)

2012 Project Company: Physio-Control
Grand Prize for Best Overall Research and Strategy - UK Team (US Track) 
Most Creative Strategy - Japan Team (Japanese Track)
Most Valuable Research - Taiwan Team  (Chinese Track)

2011 Project Company: The Boeing Company
Grand Prize - Chinese Track
Best Presentation - Middle East (Custom Track)
Best Teamwork - Europe (German Track)
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2010 Project Company: High Five Sportswear
Grand Prize - Custom Track/Poland
People's Choice Award for Best Presentation Style - Chinese Track
Best Teamwork - German Track

2009 Project Company/Service: Starbucks V2V
Grand Prize - Custom Track/South Korea
People's Choice Award for Best Presentation Style - Spanish Track/Chile
Best Teamwork - U.S. Track

2008 Project Company: Dry Soda
$250 Grand Prize - Chinese Track/China
People's Choice Award for Best Presentation Style - Chinese Track/China
Best Strategy - French Track/France and Spanish Track/Argentina tie